Another big advertiser has fled YouTube: Network equipment maker Cisco.
“Google is a significant advertising partner for Cisco, and we advertise across many of their platforms,” a Cisco corporate spokesperson told PCMag in a Friday email. “While we invest significantly with Google, we’ve temporarily paused advertising on YouTube due to instances where third party partners did not meet our brand guidelines.”
The company first announced the move in a Thursday blog post, which has since been deleted, according to Reuters. In that post, Cisco reportedly said it does not want its ads to “accidentally end up in the wrong place, such as on a streaming video with sensitive content.”
The move follows a recent CNN investigation, which found that ads from more than 300 companies – including Cisco, Amazon, Facebook, LinkedIn, Mozilla, Netflix, and others – “ran on YouTube channels promoting white nationalists, Nazis, pedophilia, conspiracy theories, and North Korean propaganda.”
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